GUT

An identity for a restaurant inspired by Neo-Expressionists. The name came from them following their gut feeling, the logo originated from the idea that they sit in the darkness of their minds like bats, and the pattern was inspired by how they break the rules.

PROCESS

Art Movement Research

Name Ideas

Initial Sketches

Analog Font Studies

Handwritten Font Studies

Logo Variations

Lockup Variations

Pattern Variations

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